CK IN2U, the new fragrance by Calvin Klein, bottles
the scent of the blogging generation.
Last year, the company went so far as to trademark “technosexual,” anticipating it could become a buzzword for marketing to millennials, the roughly 80 million Americans born from 1982 to 1995. A typical line from the press materials for CK in2u goes like this: “She likes how he blogs, her texts turn him on. It’s intense. For right now.”
Which may turn off its intended audience by the tens of thousands.
Valleywag has mocked up a different ad for the new scent with Ben and Mena Trott, founders of Six Apart and makers of the Movable Type blog software, imagined as Calvin Klein models.
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CK IN2U, the new fragrance by Calvin Klein, bottles the scent of the blogging generation.![[identity profile]](https://www.dreamwidth.org/img/silk/identity/openid.png){kind=small}
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That's retarded
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But why
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